This is Not a Planner


As a list-writing, habit-tracking planner aficionado, Sarah looked back on a full planner and wondered if she was missing the point. Should we be judging ourselves on how many things we ticked off our list? Or how many glasses of water we got through each day?

Equally, looking back at 2020 at what, on the surface, was a terrible year full of fear, lockdowns and homeschool, she thought of all the lovely little moments they experienced. Nothing major, but funny moments, friendly exchanges and the endless YouTube challenges the kids set us! What a shame to lose all these over time as memories fade. 

And so Sarah spent a year developing This is Not a Planner. It’s a place to plan, yes, but a place to jot down little details. Next to a weekly plan page, is a page of prompts to capture your moods and adventures in the week. Sometimes looking forward and sometimes looking back. Each page will ask you to doodle, think and explore. By the end of the year, Sarah hopes you’ll have a book of memories to treasure forever.

Carefully designed for you to proudly style on your coffee table and remove from your handbag on the train.

This book has been created with one thing in mind, to capture the little things in life and treasure them forever.



- 12 Monthly planner

- 52 weekly plan pages and 52 pages of guided little exercises to prompt your memory

- lined Life Notes sections for additional planning or journal-writing

- Explore section to capture the things that you lose in your phone, recipes, Netflix recommendations etc

- Project plan section for when you need a little more structure

-196 page linen bound, gold embossed diary, journal, planner, keepsake.